After years of lobbying, Netflix is now introducing Facebook integration that allows users to see what their friends have been watching and post films or TV shows to their wall. Netflix was the pioneer of video rental and streaming services. With over 33 million members in 40 different countries, it is also one of the largest. Netflix initially introduced the idea of social media integration in the US back in 2011, however U.S. law prevented rental companies from making public member rental history. Netflix and Hastings lobbied congress to make changes to the law and this past January, Obama signed an amendment to Video Privacy Protection after it was pushed through Congress back in 2012 which removed the requirement for users to approve sharing for each title watched in writing.
Netflix Introduces Facebook Integration for US Users