The well-publicized six-strikes anti-piracy scheme is just around the corner. The MPAA, RIAA and several large Internet service providers in the United States will work together to monitor file-sharers and send them warnings in the hope that they will start spending small fortunes on CDs, DVDs and digital downloads. While the monitoring and warning-sending while be fairly widespread, there are limitations as to who can be reached. There is a distinct possibility that once they receive a warning, file-sharers will either take steps to hide their online identities through the use of anonymity technologies like VPNs, or will shift to cyberlocker type services that cannot be monitored. So, to make things as difficult as possible for both sets of users, rightsholders have been sending ever-increasing volumes of DMCA takedown notices, not just to torrent, cyberlocker and other linking sites, but also to Google. They hope that when Internet users can’t find what they want through a Google search they will grow increasingly tired of looking and turn to official outlets instead. Google has been receiving huge numbers of these takedowns.
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RIAA Hammers Google With DMCA Takedowns In Six Strikes Prelude